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Part&Parcel: Branding

This project embodies the essence of homey comfort and culinary exploration. I had the privilege of crafting the entire brand design, including the logotype, packaging, and various collaterals such as visiting cards, recipes, coasters, and packaging. Each element was meticulously designed to evoke a sense of warmth and experimentation, reflecting the brand's inviting spirit. From creative illustrations to playful design elements, my work breathes life into the brand, making it a delightful and memorable experience for users. 

Five weeks, October 2020

Branding Illustrations
Academic Project

Mentored by Aarti Oberoi

Visiting Card for 'Part&Parcel'

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Understanding Brand's Identity

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Few logo iterations

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Logos on different backgrounds

"After finalizing the logo, I began crafting a series of illustrations to enrich the brand identity, which I then used for packaging design and other various collaterals. 

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Different iterations for characters

Visiting Card

Different sets of coasters

Pakaging boxes

Recipe booklet provided with the ingredients

Landing page for the website

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